— COST GUIDE
No ranges to guess at. Here's exactly what each tier includes and why it costs what it costs.
Starter
$499
A single-page site to get a new or small operation online and looking legitimate
Growth
$899
An established business ready to actively generate and win more leads
Custom
Quote-based
Multi-crew operations needing booking, calculators, or custom integrations
— WHAT EACH TIER INCLUDES
STARTER
$499
One-time build cost
A single page that says who you are and makes the call easy.
GOOD FOR: GETTING OFF A FACEBOOK PAGE AND ONTO SOMETHING REAL
GROWTH
BEST FOR MOST CONTRACTORS$899
One-time build cost
The full build most contractors actually need — proof up front, service areas covered.
Everything in Starter, plus:
GOOD FOR: ESTABLISHED CREWS COMPETING ON MORE THAN ONE TOWN
CUSTOM
Quote-based
20% deposit secures the start date
Scoped to the build you actually have in mind.
Everything in Growth, plus:
GOOD FOR: BUSINESSES WHOSE SITE HAS TO DO A JOB, NOT JUST EXIST
Every build works alongside our monthly Growth Plan — ongoing local SEO, Google Business Profile management, and content, separate from the one-time build cost.
A website for a trades business can cost $499. It can also cost $8,000 or more. Both are real, because they're not paying for the same thing.
If you've gotten quotes before, you've probably seen a $200 template site, a $3,000 agency quote, and maybe a friend's nephew who'll throw something together for free. This page breaks down what actually separates those numbers, so you know what you're paying for — not just what you're paying.
The build cost is rarely the last thing you'll spend. Here's what to budget for on top of it, regardless of who builds your site:
At MGRTECH, you keep your own domain and hosting from day one — we don't hold those accounts for you, we connect them at launch, and you're never dependent on us to keep your site online. The build cost and the ongoing Growth Plan (local SEO, Google Business Profile management, content) are always separate, so you always know which bucket a cost belongs to.
A fair structure protects both sides: a portion upfront to lock in the scope and start the work, the balance at delivery. Full payment demanded before you've seen a single draft is a reasonable thing to question. So is a vendor who goes quiet the moment the deposit clears — one of the most common complaints from business owners who've been burned before.
None of these are about price. A $3,000 build can have every one of these problems just as easily as a $300 one.
| Comparison point | DIY (Wix, Squarespace) | Freelancer | MGRTECH |
|---|---|---|---|
| Typical cost | $0–500 | $300–3,000 | $499–$899 (custom scoped above that) |
| Built around your trade | No — generic template | Depends on their experience | Yes |
| Who's accountable after launch | You | Whoever built it, if they are still reachable | A defined process, not an individual's availability |
| Ongoing SEO / GBP work | Not included | Rarely included | Available as a separate Growth Plan |
DIY (Wix, Squarespace)
Freelancer
MGRTECH
DIY works if you need something online today and have time to manage it yourself. A freelancer can work well for a simple one-off site, though outcomes ride entirely on that individual's skill and availability. A dedicated shop costs a bit more because there's a defined scope and process behind it, and because the goal isn't just a site — it's a site built to bring in jobs.
A new or small operation — one crew, one or two services, no site yet — usually fits the Starter tier ($499): one clean page, your services, your service area, a way to call or request a quote. Enough to look legitimate and get found.
An established business with reviews, a track record, and a few service areas fits Growth ($899): a fuller build with proof — reviews, past work — placed early, a clear process section, and stronger on-page SEO. This is the right fit for most contractors who already have some reputation and want the site to work harder for them.
Businesses that need booking integration, a quote calculator, or a more complex multi-page structure move into Custom, scoped and quoted to the actual requirements.
If one job from your area is worth $500, and the site brings in even one extra job a month, an $899 build has paid for itself within two months — and keeps paying after that. The math changes the other direction too: a cheap site with no SEO structure and no plan behind it often costs more in the long run, in the form of a rebuild plus the jobs you didn't get while it sat there not being found.
Cost only becomes a pure expense when there's no plan behind the site — no way for people to find it, no reason to trust it, no clear way to call. That's true whether the site cost $200 or $8,000.
— STILL WEIGHING IT
Scope, mostly. Starter is one page with the essentials — enough to be found and called. Growth adds the sections that do the convincing: proof placed early, your process, galleries, and coverage for every town you serve, plus deeper SEO. Custom is for builds that need something built specifically for them — interactive sections, booking, calculators, a real multi-page structure.
Because a website isn't one fixed product — it's a quote for someone's time and process. A lone freelancer and a shop with a defined build, revision, and SEO process will land on very different numbers for what sounds like the same brief. Ask what's actually included in the number, not just the number itself.
For a placeholder while you're getting started, maybe. For anything you're actively counting on to bring in jobs, a template with no SEO structure and no room to grow usually means paying again later — either for a rebuild or in the leads you lost while it wasn't showing up in search.
No, and yes. If you already have a domain we connect the site to it; if you don't, we'll guide you through picking one. Either way it stays in your name, on your account — we don't host the site or manage your renewals, so there's nothing to transfer later and nothing you're locked into.
Each tier's checklist above is the whole of what's included. What's commonly separate: professional photography, more revision rounds than the tier includes, and any ongoing SEO or content work — that's the Growth Plan, not part of the one-time build.
Starter builds typically move in about a week once your content is in hand, and Growth builds in roughly two to three weeks. Custom builds depend on scope and are timed once requirements are locked. The fastest way to hit a launch date is having your service list, photos, and any specific requests ready before the build starts — most delays come from waiting on content, not from the build itself.
Nothing breaks and nothing gets held hostage. Additional changes are quoted per request before any work starts, so you always approve the number first. Most sites don't need them — the included rounds exist because that's usually where a build lands.
No — that's the separate Growth Plan retainer. The tiers on this page cover the one-time build only. They pair well, but you're never required to take one to get the other.
Yes. The Starter build carries over — you pay the difference between the tiers plus anything genuinely new in scope, not the full Growth price over again. Plenty of businesses start at Starter and move up once the calls start.
— NO RANGES
Tell us what you do and where you work, and you'll get the actual number for your build — including when the cheaper tier is the honest answer.
