13 articles
Being the business the robots recommend.
Plain-English guidance on getting your business found and recommended by AI assistants and modern search engines.
You've spent years hearing about SEO — optimizing for search engines. Now there's a new acronym in town: AEO, or Answer Engine Optimization. If the term sounds like jargon invented to sell you something, fair enough. But the shift behind it is real: more people are getting...
6 min read
Customers are starting to ask AI assistants — ChatGPT, Google's AI Overviews, voice assistants — for recommendations instead of scrolling through ten blue links. That shift doesn't mean your business becomes invisible, but it does mean the rules for getting found are evolving....
6 min read
Something fundamental is shifting in how homeowners find plumbers, roofers, electricians, and every other local service. Instead of scrolling through ten blue links, more people are asking AI tools — ChatGPT, Google's AI Overviews, Perplexity, voice assistants — questions like...
6 min read
If you're paying for a website or thinking about writing your own content, you've probably wondered: can I just have AI write everything and call it done? And on the flip side — does Google punish AI-written content? The honest answer is more nuanced than either camp admits....
5 min read
More of your potential customers are skipping the ten blue links and asking AI directly: "Who's a good electrician in Springfield?" or "How much does drain cleaning cost near me?" Tools like Perplexity, ChatGPT, and Google's AI answers don't just list websites — they pick a few...
5 min read
If you've searched anything on Google lately, you've probably seen it: instead of just a list of links, Google now sometimes shows a written answer at the top of the page, generated by artificial intelligence. Google calls these AI Overviews (you may have heard the older name,...
6 min read
A customer pulls out their phone and, instead of Googling, asks ChatGPT: "Who's a good electrician near me?" A few seconds later they get an answer — maybe with a few business names. If yours isn't one of them, you're invisible in a conversation that's happening more often every...
6 min read
A growing number of your potential customers now type questions like "Who's a good electrician in Dayton?" into ChatGPT or Perplexity instead of Google. If you've wondered how these tools choose which businesses to name — and why yours is or isn't mentioned — this...
5 min read
Somewhere in the background of your website, there's a way to tell Google — in its own language — exactly what your business is, where it operates, what it does, and what customers think of it. That's structured data. It sounds technical, and under the hood it is, but the...
6 min read
You've probably heard that AI can write your blog posts and service pages in minutes. Maybe you've even tried it — and gotten something that sounded like a robot wrote a school report. The truth sits in the middle: AI is a genuinely useful writing tool for local service...
5 min read
"Hey Google, who's the best plumber near me?" "Siri, find an electrician open now." "Alexa, how much does it cost to fix a leaking water heater?" Millions of searches like these happen every day — spoken into phones, car dashboards, and smart speakers instead of typed. Voice...
5 min read
Something has quietly changed in how people find local businesses. Alongside typing into a search engine, a growing number of your potential customers now ask an AI assistant questions like "Who's a good plumber in my area?" or "How much should a roof replacement cost?" — and...
6 min read
By 2026, AI-assisted search isn't a novelty — it's a standard way customers shortlist local businesses. Google's AI Overviews, ChatGPT, Perplexity, and voice assistants increasingly deliver a handful of named recommendations instead of a page of links. If you already have the...
6 min read
