— MONTHLY MARKETING

Marketing built around one question:is the phone ringing?

Two tiers. No vague "custom quote" language until you're ready for it.

  • Standard

    $500/mo

    Full SEO + social media management

  • Premium

    $999/mo

    Everything in Standard, plus Google Ads & Meta Ads management

Ad spend for Google Ads and Meta Ads is separate from the Premium fee — you pay the platforms directly, and we take no markup on it. More on that below.

See what each tier includes

What this page does differently

Most marketing pricing pages either bury you in vague phrases like "custom strategy" with no number attached, or throw a wall of jargon at you and hope you don't ask what any of it means. This page does neither. Here's exactly what's in each tier, what it actually does for your business, and where the honest edges of the pricing are.

Rankings don't pay your bills. Calls do.

A lot of SEO and ads work gets sold on metrics that look good on a report but don't mean much to a trades business — impressions, follower counts, "top 3 rankings" for keywords nobody searches. None of that matters if the phone isn't ringing.

Get found by someone who needs your service today, and give them a reason to call instead of the next name on the list.

That means SEO work that targets what people actually search when they need a plumber, roofer, or landscaper right now — not vanity keywords. It means social content that builds trust with people in your service area, not just engagement. And if you're on Premium, it means ad campaigns where the keyword someone searches, the ad they see, and the page they land on all say the same thing — misalignment between those three is where most wasted ad spend comes from.

— WHAT EACH TIER INCLUDES

Line by line, both tiers

STANDARD

Standard

$500/mo

Billed monthly

Full SEO and social media management, run every month — not a one-time setup.

SEO

  • Keyword research for your priority service pages and content ideas
  • Analysis of who's currently outranking you and why
  • Technical SEO audit and fixes
  • On-page SEO: title tags, meta descriptions, headers, website copy edits
  • Google Analytics installation and configuration
  • Local SEO: Google Business Profile management and business directory listings
  • Website content development for new and existing pages
  • Blogging
  • Link-building
  • Keyword tracking dashboard
  • Monthly SEO reporting and a consulting call

Social media management

  • Profile optimization
  • Content creation and custom image design
  • Drafting, scheduling, and publishing posts
  • Audience engagement and community interaction
  • Boosted post management
  • Monthly reporting and a consulting call

PREMIUM

ADDS PAID ADS

Premium

$999/mo

Management fee — ad spend is separate

Everything in Standard, plus Google Ads and Meta Ads management.

Google Ads — Jumpstart

Every engagement starts with a Jumpstart project to set the foundation:

  • Campaign audit (for existing advertisers)
  • Keyword and competitor research
  • Campaign structure built so your keyword, ad, and landing page all match
  • Ad copywriting aligned to your target keywords
  • Landing page review and recommendations
  • Conversion tracking setup (calls, forms, and sales)
  • Strategy session to discuss next steps

Google Ads — every month

  • Search term review — cutting keywords that waste money
  • Moving top performers into their own dedicated campaigns with their own budget
  • Bid and budget management
  • Ad copy testing and optimization
  • Landing page optimization recommendations
  • Conversion tracking monitoring and troubleshooting
  • Monthly reporting focused on leads, cost per lead, and revenue — not just clicks and impressions

Meta Ads (Facebook & Instagram) — Jumpstart

Every engagement starts with a Jumpstart project:

  • Campaign audit (for existing advertisers)
  • Audience and competitor research
  • Campaign structure built around where someone is in their decision — a first-time visitor to your page needs a different message than someone who already requested a quote
  • Ad creative development: images, video, copy
  • Landing page review and recommendations
  • Conversion tracking setup (forms, calls, sales)
  • Strategy session to discuss next steps

Meta Ads — every month

  • Audience management and funnel optimization by how warm or cold that audience is
  • Creative testing and development
  • Bid and budget management
  • Ad targeting optimization across cold, warm, hot, and existing-customer audiences
  • Landing page optimization recommendations
  • Conversion tracking monitoring and troubleshooting
  • Monthly reporting focused on leads, cost per lead, and revenue

Ad spend: separate, always

The $999 Premium fee is our management fee. It does not include what you spend on Google Ads or Meta Ads themselves.

  • You pay the ad platforms directly. You own the Google Ads and Meta Ads accounts. We're added as a manager, not the account holder.
  • We take no markup or commission on ad spend. Our only compensation is the management fee.
  • If you ever leave, everything goes with you — the accounts, the data, the campaign history.

This means your real monthly ads investment is $999 (management) plus whatever you set as your ad budget. As a rough guide, a combined budget under roughly $1,500 a month — management fee plus ad spend together — usually is not enough room for monthly management to do much. At that level, a one-time Jumpstart project alone is often the better starting point until your ad budget can grow.

— BEFORE YOU COMMIT

Questions worth asking first

No. The $999 covers management only. Your ad spend is paid directly to Google and Meta, and you control that budget separately — see "Ad spend: separate, always" above.

— STRAIGHT ANSWER

Get a straight answer on what fits your business.

Tell us what you do and where you work, and we'll tell you which tier makes sense — including when the cheaper one is the honest answer, or when neither is yet.